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Horizon Blue Cross Blue Shield of New Jersey introduces new Horizon Advantage EPO plans to the small employer market. This applies to: Small employer market (two to 50 employees). Horizon Blue Cross Blue Shield of New Jersey is committed to providing your clients and their employees with access to quality and cost-effective health care products and services. As you may know, Horizon BCBSNJ is planning to migrate most of our small group HMO product portfolio to our EPO product portfolio, beginning May 1, 2013 through April 2014.