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1/3/2013 - ValueOptions® Inc. Awarded Behavioral Health Services Management Contract Effective 2014.  As part of Horizon Blue Cross Blue Shield of New Jersey’s strategy to provide our customers with access to effective and safe care, we recently concluded a rigorous five-month Request for Proposal (RFP) and evaluation process to determine the future direction of our behavioral health services program. As a result of the evaluation, Horizon BCBSNJ has decided to transition its behavioral health services management contract from our current vendor, Magellan Behavioral Health, Inc., to ValueOptions Inc.