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11/16/11  -  On November 7, 2011, Horizon BCBSNJ began offering a “Try It On Us” incentive program to eligible members. Through the “Try It On Us” program, members who are currently taking a brand maintenance medication, such as drugs to treat diabetes, blood pressure, high cholesterol, osteoporosis, stomach acid or muscle spasms, may be eligible to receive one fill of a generic drug at a $0 copayment.